Coaches have a very important job, especially in the fitness industry. In order for clients to be successful with a coach, they have to be incredibly vulnerable and completely entrust the coach with their health. This is a huge responsibility, and one that needs to be respected. Being an effective, responsible, and professional coach should have several core values, I believe. Like:

*It’s not about you- take yourself out of the equation
*Pursue and foster a culture of growth. Take risks.
*There is no award for “best coach”. So do the thing, and aim to make it better. Effective and engaging coaching looks the same to everyone.

*Be Direct
*Be Honest
*Be Concise

*You have a duty to protect and help others. They are trusting you with their health, and you have an obligation to give your very best. Put HEALTH FIRST.
*You should be able to coach everyone in the room, no matter their level of ability. If not, you need to go learn some more so that you can.
*Foster and pursue growth. Be confident in yourself, and run the room.

Nick Gifford (CF-L3)
Nick Gifford (CF-L3)Author
Nick Gifford, Head Coach and Owner of Gifford Fitness, CrossFit Red Lion and Gifford Barbell has coached over 3000 athletes since 2012. He has worked with athletes from all walks and stages of life, focusing on health and wellness, balance, and pursuing excellence.